HELLO. I’M XUAN.
EXECUTIVE CREATIVE DIRECTOR.
PRIME VIDEO. EX GOOGLE. EX AGENCY.
WHATEVER YOU’RE INTO
Whatever you’re into. Even dramatic head turns. It’s on Prime.
Prime Video - Online Film
LIGUE 1 SYMPHONY
Paying tribute to french football with an unexpected anthem
Prime Sport - Experiential
PARANORMAL BILLBOARDS
Carrie’s telekinetic force crushes billboards.
Prime Video - Outdoor Experiential
LOUVRE FLASHBACK TOUR
Adding an intruder to master paintings
at the Louvre.
Prime Video - Experiential
AN UNLIKELY FRIENDSHIP
The story of Carl and Hattie in Prime Video’s first Christmas campaign.
Prime Video - Film
THE REACTIVE ADS
Hijacking a live broadcast.
Prime Video - Broadcast Experiential
NETFLIX INFILTRATION
Inviting everyone to spy on Netflix to unlock Amazon Prime Video.
Prime Video - 360
245KM EXHIBITION
The most embarrassing open air exhibition for Orelsan, the #1 french rapper.
Prime Video - Outdoor
OVERWAZE
A drug cartel taking over Waze to guide millions of drivers on a Go Fast.
Prime Video - Mobile
GRANDMAS UNDERCOVER
Italian grandmas as undercover agents to promote an Italian spy series.
Prime Video - Outdoor
DON’T RAGE QUIT
HP found the cure to Rage Quitting.
HP - Film
THE FORBIDDEN TRACK
Creating an opening sequence for a spy series and inviting the Red Army Choir to sing on it.
Prime Video - Opening Title
LIGUE 1 DELIVERED… LATER
How to announce that Ligue 1 is taking a break during the FIFA World Cup? By putting his pundit back into the box.
Prime Video - Film
CHAMPIONS LEAGUE DELIVERED
That magic moment when football knocks at your door.
Prime Video - Film
FRANCOIS SENTINELLE
How we promoted a movie about a cheesy ex-singer dreaming to return? Watch Sentinelle’s underwhelming Live performance on national television.
Prime Video - Media Stunt
TOXIC RECORDS
Vinyl records made of pollution particles.
Alibaba Music - Experiential
THE BOYS
The Boys paying tribute to football teams in Brazil and Spain.
Prime - Stunt
GODS OF FOOTBALL
Once upon a time on mount Olympus.
Prime Video - Film
ROLAND GARROS - RYTHM OF THE NIGHT
Promoting Roland Garros night matches with a cheesy song and bad singing.
Prime Video - Film
DO BETTER THIS CHRISTMAS
A flashlight, a hand sanitiser, a dress made of curtains? Do better this Christmas.
Lilysilk - Online Film
POLLUTOYS
A toy brand to educate our children on plastic pollution.
Sea Shepherd - Experiential
WATCH DOGS LIVE
Hack an ATM, steal a cargo, take control of a TV show or blow up a car. For real.
Ubisoft - Interactive
RACE TO PRIME
Who will cross the finish line first? Sonic? Reacher? Homelander?
Prime - Film
POOLMOJI ;)
If you wonder what it’s like to be a billiard ball…
Personal - Product
NIKE MERCURIAL SPEED ROOM
Put football fans to the test in the Mercurial Speed Room.
Nike - Interactive
I LOVE AMERICA
American neon signs taking over Paris to announce the release of the movie ‘I Love America’.
Personal - Product
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Translate audience and market data into usable Insights. How do we connect to customers? What do we tell them? Why should they care?
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Ideate for any medium. TV, Radio, OOH, Digital, Social, Experiential and anything in between.
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I like excellent craft. That is deeply part of my DNA.
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Leading teams put me in positions where I need to set visions and recommend working models to deliver on them.
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Photoshop, Illustrator, Premiere Pro, After effect, Lightroom, Sound booth used to be my best friends. They still are sometimes.
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Photography, film, music and technologies (i.e. ML, AI, VR, AR etc.). I have been exploring many. I’ve been creating some. Deep diving in GEN AI these days.
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I’ve been creating movies and series key arts, trailers, premiere experiences. There is a chance you’ve seen some of them. Let’s find out which one(s).
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I speak french, english and broken vietnamese.